It’s easy to understand the underlying motivation behind the U.S. Postal Service’s digital strategy: use data to make mail a much more powerful marketing and communications tool. Hard copy and digital working together to make each other better. So what if the Postal Service is a little late to the party. At least it has showed up, which, as Woody Allen reminded us, is 80 percent of life.
As an online shopper, the world is your oyster. You can pretty much order anything from nearly anywhere in the world for delivery to your home, or in some cases, to wherever you direct the package. And increasingly, consumers are getting these deliveries at a reasonable cost and with plenty of...Read More