King Louis XIV of France did more than usher in a golden age of art and literature and preside over a dazzling royal court at Versailles in the 17th century. He also introduced the world to the inspector general concept, appointing agents to review his military and report back what they found.
Aristotle’s tried and true rhetorical method might just be a successful formula for advertising, too. Tell them what you are going to tell them; tell them; and then tell them what you told them.
With advertising it seems, hitting people more than once – and via the same medium –yields the...Read More