“Why is marketing for print magazines so outdated?” an industry blog asked after receiving a direct mail offer from a major news magazine that featured all the pizzazz of, well, a 1990s direct mail piece.
It’s the week before Thanksgiving, when attention turns to travel, favorite family recipes, overeating, and, of course, package delivery.
That’s right. Cyber Monday is right around the corner and predictions put this year’s spend at roughly $3.8 billion in sales. And with an expected jump...Read More