Mail volume is in decline…you may have heard. So it might surprise you to learn that many posts around the world still earn more than half of their revenues from lettermail.
With more than 226,000 different decorative pillows to buy on Amazon, you could spend a week just browsing for them. And then you could use another week to peruse all the pillow choices on the other online marketplaces, like eBay and Etsy.
Suffice to say, you can find a ton of options online for just about any trinket you need. On the other hand, if you are one of the millions of online sellers, you have an awful lot of competition. So, sellers really need to differentiate themselves from the pack to earn customers, especially repeat customers.
Whether you live in a bustling city like New York City or Los Angeles, a rural area in the Midwest or Great Plains, or somewhere in between, we all have one thing in common — we’re still using the mail in some way.
We hear a lot about the U.S. Postal Service’s brand. And rightfully so. The brand is among its most precious assets.
The post office lobby is certainly a lens through which the customer views the brand. A post office lobby is the principal business office of the Postal Service and often the only close-up look at postal operations that many customers get. Its appearance directly affects the Postal Service’s public image.