Looking at Product Cost Changes

There are many ways to cut costs. Ask any company that has tried to reduce costs. Or even look at your own household situation. You can cut down on take-out dinners, cancel a vacation, or drop a gym membership you aren’t using anyway. But at a certain point, you realize some costs are just not in your control. You can’t do much about what the utility company charges you or what it costs to fix your car when it breaks down.

The same is true for the U.S. Postal Service.

 

B2C Growing Pains

As an online shopper, the world is your oyster. You can pretty much order anything from nearly anywhere in the world for delivery to your home, or in some cases, to wherever you direct the package. And increasingly, consumers are getting these deliveries at a reasonable cost and with plenty of visibility along the way.

 

Getting Inside the Customer’s Head

Aristotle’s tried and true rhetorical method might just be a successful formula for advertising, too. Tell them what you are going to tell them; tell them; and then tell them what you told them.

With advertising it seems, hitting people more than once – and via the same medium –yields the strongest results. Most notable, however, is that doubling down on a physical advertisement appears to be the best approach, according to our recent white paper, The Brain’s Response to Ad Sequencing

 

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Thinking about the last time you bought something you saw in an ad, were you spurred by:

Recent Comments

  • 13 hours 38 min ago
    it reminds me of my mom she recently passed away and I know she watches me from upthere somewhere she magnanimous like the solar system her name was luz which means light in Spanish . I miss her...
  • 14 hours 15 min ago
    My first impression would be through two customers at CVS in Foster City, of the USO and C. Crane company. They were talking with me about the solar eclipse, but "you would have to be in Oregon...

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