Forget True Detective. A noir-ish saga is unfolding in the advertising world, complete with favoritism, kickbacks, and shady deals. Who wants the movie rights?
Change begets change, said Charles Dickens amid the upheavals of the Industrial Revolution. The same could be said of the Logistics Revolution, which is still roiling the landscape with no signs of slowing down.
The world is getting smaller, and not just because viruses and bacteria from foreign countries are showing up here. We can buy something made halfway around the world and have it on our doorstep in a few days. We can also instantaneously send across national boundaries not only information, but money as well.
People like free stuff. People also are more likely to buy something once they try it. So, it makes sense that offering free, trial-size samples of everything from laundry detergent to shampoo is a frequently used arrow in the sales-and-marketing quiver.
The U.S. Postal Service’s foray into digital products is similar to the United States’ showing in international soccer tournaments. We start strong, but then fall behind the rest of the world powers.
The world may be getting smaller, but cities are getting bigger. More than 80 percent of the country’s population lives in urban areas, according to U.S. Census Bureau data.
Fortunately, cities are getting smarter too. Using technology, data, and analytics, cities can implement “smart”...
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Mail collection boxes are practically as American as apple pie. They also seem to be disappearing as quickly as mom’s homemade apple pie.
Nationally, the number of collection boxes declined by more than 12,000 in the past 5 years. Some customers have complained the U.S. Postal Service...
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Neither the Internet nor smartphones can hold advertising mail down. Even with digital advertising growing at a rapid pace over the past 20 years, advertising mail has kept its same share of the market — around 10 to 12 percent.
What’s advertising mail’s secret?
Well, besides the...
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The Postal Service in the process of implementing a strategic risk management program. The National Institute of Standards and Technology (NIST) is responsible for developing information security standards and guidelines including minimum requirements for federal information systems. The...
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We are conducting an audit to verify the accuracy of clerk and mail handler costs attributed to products and services. The Postal Service categorizes all costs as either attributable costs, which are directly or indirectly related to products, or institutional costs, which are not related to...
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The U.S. Postal Service uses highway contracts routes (HCRs) to transport mail between plants, post offices, or other designated points where mail is received or dispatched. HCRs are contracts with independent drivers to travel specified routes. Postal Service policy states HCRs must be surveyed...
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