• on May 5th, 2014 in Strategy & Public Policy | 0 comments

    The U.S. Postal Service’s workforce demographics add an extra layer of challenges to an organization that already has plenty. We recently blogged about the Postal Service’s brain drain – the loss of institutional knowledge due to a large number of workers retiring. This week we look at the additional challenge of creating a robust corporate succession plan when nearly half of the Postal Service’s executives will be eligible to retire by 2015.

  • on Apr 28th, 2014 in Post Offices & Retail Network | 11 comments

    Given the U.S. Postal Service’s significant role in the nation’s founding, it’s probably not surprising that it owns a number of historic properties. But when the historic institution needs to modernize and optimize its network of postal facilities, how should it handle its historic properties? This has proved an especially volatile question for those citizens most directly affected. A property is eligible for historic status if it meets the National Register criteria, which involve the property’s age, integrity, and significance. That doesn’t mean the property can never be sold or renovated, just that the Postal Service must follow certain regulations to consider the effects of its actions and engage in a consultative process to resolve negative impacts.

  • on Apr 21st, 2014 in Products & Services | 0 comments

    Social media isn’t just for fun any more. Sure, millions of people are still tweeting, posting, pinning, and sharing things with each other online by the nanosecond. But 70 percent of businesses and organizations worldwide, including the U.S. Postal Service, also have active Twitter, Facebook, LinkedIn, or other social media accounts.

  • on Apr 14th, 2014 in Products & Services | 0 comments

    The U.S. Postal Service is going Hollywood in its latest marketing effort – a new partnership with Sony Pictures as it rolls out the promotion of “The Amazing Spider-Man 2.” This co-branding and multi-channel marketing push for Priority Mail seem to be catching the attention of consumers, even if scaring off arachnophobic philatelists in the process.

    Commercials on television and in movie theaters, ads on the sides of postal vehicles, online and digital promotional banners, and specially designed packages: consumers are getting hit from many sides in this Priority Mail flat-rate-box promotion. And that is the essence of multi-channel marketing -- communicating with your customers in lots of places.

  • on Apr 7th, 2014 in Products & Services | 6 comments

    Love ‘em, hate ‘em or feel indifferent, stamps are certainly getting their 15 minutes of fame. Not only are the latest stamp releases creating major buzz (think Harry Potter and Jimi Hendrix) but alternatives to buying stamps at Post Office counters – such as online and retail partners – are gaining in popularity.

    The Postal Service reports a growing number of direct-to-consumer stamp orders received from online channels, including eBay. With consumers buying stamps in new ways and a need to improve internal processes, the Postal Service recently announced it is borrowing some of the best practices of other large national retailers to create a world-class distribution network.

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