Maybe this is the first time you’ve heard the term “collaborative consumption,” but even if it’s not, chances are you’ll be hearing it a lot more. It refers to an economic model based on renting, lending, and sharing goods instead of buying them. In fact, not long ago, Time magazine listed it as one of “10 Ideas That Will Change the World.”
Collaborative consumption is very popular among Millennials, who increasingly constitute a culture that likes to rent just about everything from clothing to tools. For one thing, rental prices are lower than purchase prices, which not only is nice on the wallet but also significantly increases the number of items from which to choose.