Direct mail has an important role to play in a changing marketing landscape, our recent report finds. In a series of focus groups and online surveys, marketers identified direct mail’s particular value as its ability to stand out from the many advertisements people see and hear daily.
Americans love a man, or woman, in uniform. Even in the postal world. In fact, many folks would like all postal workers to have uniforms.
Five years ago we ran a blog on rural letter carriers and whether they should wear a uniform, or at least a uniformed shirt – they currently aren’t required. Given that rural routes are increasingly suburban and rural carriers more visible to the public and rural letter carriers serve as something of a post office on wheels, it seemed a logical question to ask.
"Neither snow nor rain nor heat nor gloom of night stays these couriers from the swift completion of their appointed rounds"
Many Americans consider that phrase to be the motto of the U.S. Postal Service, showing the dedication of not only carriers, but the entire postal network to operate during the worst of weather disruptions. Though the Postal Service actually has no motto (those words are chiseled into the entrance over the Farley Post Office in New York City), it strives to be prepared to function during any type of extreme weather.
This fiscal year (FY) appears to be unlike any other. In December, just two months into FY 2016, the U.S. Postal Service Board of Governors lost its last remaining presidentially appointed governor when his holdover term expired. The Board, which operates much like a corporate board of directors, is now without any presidentially appointed governors for the first time since the Postal Reorganization Act of 1970 created the governing body.
By law, our Office of Inspector General reports to the Governors and to Congress.