• on Nov 19th, 2012 in Ideas Worth Exploring | 5 comments
    Twenty years ago, when professional sporting teams started selling naming rights to their stadiums and arenas, many purists called it a low point in the commercialization of sports. But today, the number of arenas and ballparks not named after a corporate sponsor is small. For revenue-seeking team owners, it is just too hard to pass up the money that comes with selling your stadiums’ name. Strategy, business development and marketing all play huge factors in naming-rights deals, with top prices for these deals reaching about half a billion dollars, according to Sports Business Journal. As a business-centered organization looking to boost revenues, does the U.S. Postal Service have opportunities to sell naming rights? The idea of selling the naming rights to an entire Post Office might not be palatable to Congress, as lawmakers like to name post offices after fallen soldiers or local heroes. But what about selling space in parts of the Post Office? For example: this retail counter brought to you by XYZ Co.? Sides of vehicles or automated postal centers in high-traffic areas of retail centers could also hold valuable advertising space. With its national reach, yet local presence, the Postal Service is visible in every community nearly every day. Companies and nonprofit organizations would likely find the opportunities to reach such a large audience appealing. Another option might be to appropriate advertising space to other government agencies. For example, a state health department or the Centers for Disease Control and Prevention could use space on postal vehicles or in retail lobbies to announce a public health campaign. The Department of Energy or local governments could use retail space to tout energy conservation practices to citizens. This approach would also tie in with a larger vision of using post offices to connect citizens with other government services. Would such offerings tarnish the Postal Service’s image and degrade what is still considered a public institution held in the public trust? Or should the Postal Service think creatively about new ways to use its large physical network? Would naming rights be an easy way to generate revenue in tough economic times? Or should the Postal Service focus on its core business?
  • on Nov 12th, 2012 in Ideas Worth Exploring | 5 comments
    The historic election of 2012 is over. Whether your candidate won or lost, you can feel confident that the American electoral process, a model for the free world, worked as the Founding Fathers intended – even if they never could have imagined spending billions of dollars on an election. However, many citizens complained about the long lines at polling places and the unreasonable wait times. The wait times seemed to range from 30 minutes to several hours. In some cases, voters abandoned the polls altogether after a lengthy wait. States have decades of experience administering elections, so it is particularly vexing that voting is so time consuming. Why should it take longer to vote than it does to conduct other routine government business? In many states, motor vehicles can be renewed securely in several ways, at the citizen’s convenience. The citizen can renew in person at an office of the motor vehicle administration, mail a renewal form, or submit a renewal application online. What can be done to make voting quick, easy, convenient and yet still secure? Since 1998, citizens of the State of Oregon have securely cast their ballots exclusively by mail. Although postal voting has increased the amount of time necessary to tally votes, Oregon has reduced the cost of conducting elections and seen consistently higher turnout than the U.S. average. Ballots can either be mailed (earning the U.S. Postal Service some additional revenue) or dropped off free-of-charge at a ballot collection center. All 50 states already have a postal voting infrastructure in place through the offering of absentee paper ballots. In 2011 Washington State followed Oregon’s example of total postal voting and 27 other states allow anyone to vote by mail (without excuse). However there are still 22 states where postal voting is not an option without a valid and documented reason. In some localities, citizens can visit their local courthouse or other locations for early voting or to submit their absentee ballot in person, weeks before Election Day. Many citizens take advantage of these opportunities, even if the voting locale is less convenient than their polling place. The Post Office, as the heart of many local communities and a trusted government entity, might make an ideal place for early voting or in-person absentee voting. Do you agree? Do you think voting by mail would work in your community? Would you use the Post Office to cast your ballot if that were an option? Tell us what you think.
  • on Nov 5th, 2012 in Products & Services | 9 comments
    As one of the most hotly contested election campaigns in years comes to a close tomorrow, the media is filled with campaign ads. Whether in the morning newspaper, through social media websites, or during commercial breaks on television, we hear constantly about various candidates and ballot referenda. The mailbox is no exception -- direct mail continues to be a widely used political advertising strategy. Recent reports indicate that nearly 2 billion pieces of political mail have been sent this election cycle, and the Postal Service projects it will earn nearly $400 million in revenue from this volume.   If you live in a swing state, such as Colorado, Ohio, or Virginia, your mailbox might have been full of political campaign mail all year long. In these battleground states, no single candidate or party has overwhelming support in securing that state's Electoral College votes.  Political campaign mail is a targeted and cost-effective way for the candidates to get their message to their intended audience. If you live in an area with hotly contested state or local elections, you've probably received a great deal of mail from their respective campaigns as well.  The boost in political mail volumes is a testament to the power of direct mail. More dollars may be spent on television advertising, but the ability of mail to pinpoint a message to voters at a reasonable price is especially attractive to candidates and the national parties. However, using this method too much can backfire. Voters report that the barrage of mail prompts them to tune out the message altogether. They throw away or recycle the mail without even opening the piece. Did you find the mailings effective? Did they help to inform your views of a candidate or a voter proposition? Or did the increased amount of political mail cause you to tune out the message? What advantages and disadvantages do you see over newspaper, television, or Internet advertising? Let us know what you think.

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