Don’t let the decline in mail volumes over the past few years fool you. People still place a high value on postal services. Postal customers especially value being able to interact with postal employees at a Post Office as compared to other retail alternatives. And while some people might be indifferent to Saturday delivery of letters, they still value Saturday delivery for packages.
You can’t cut your way to prosperity. It’s a common saying in business circles, particularly in the mailing industry. The U.S. Postal Service has done a good job cutting costs, yet still needs to grow revenue with new products and services.
Indeed, recent reports suggest a sure way for a post to boost revenue is by offering customers a range of innovative products, such as parcels, logistics, banking, insurance, and digital services. Many of our papers have encouraged the Postal Service to explore these kinds of revenue-generating products and services.
The sometimes elusive concept of “brand” is very real and useful to businesses and organizations of all kinds and sizes. A brand encompasses an array of tangible and intangible elements, from a company’s name and logo to consumers’ expectations of a particular product or service. For instance, the names and logos of Mercedes Benz and Lexus usually make people think of reliable, well-built, luxury cars. Wal-Mart and Target are most often associated with large inventories of everyday goods at discounted prices.