The Postal Service has asked suppliers to cooperate in efforts to reduce contract costs in light of the current financial crisis by identifying scope reductions, process improvements, and price reduction opportunities. In his March 25, 2009 Statement before the Congressional Committee on Oversight and Government Reform, Postmaster General John E. Potter stated:
Aristotle’s tried and true rhetorical method might just be a successful formula for advertising, too. Tell them what you are going to tell them; tell them; and then tell them what you told them.
With advertising it seems, hitting people more than once – and via the same medium –yields the...Read More