While 2008 was not a good year for mail volume in general, one source of optimism for the future is the continued growth in mail tied to spending on political campaigns. This is spending during political campaigns on direct mail to promote candidates or issues and to raise funds. Fundraising requests can also generate single-piece First-Class Mail responses.
The world may be getting smaller, but cities are getting bigger. More than 80 percent of the country’s population lives in urban areas, according to U.S. Census Bureau data.
Fortunately, cities are getting smarter too. Using technology, data, and analytics, cities can implement “smart”...Read More