“It’s tough to make predictions, especially about the future.” That Yogi Berra-ism holds true for industry trends as well. Yet predictions are important because businesses, and the infrastructures that support them, need to be prepared to change as the market and technology dictate. They especially need to be prepared for that potential future blockbuster change.
Aristotle’s tried and true rhetorical method might just be a successful formula for advertising, too. Tell them what you are going to tell them; tell them; and then tell them what you told them.
With advertising it seems, hitting people more than once – and via the same medium –yields the...Read More