The Mail Moment – Twice a Day

It’s easy to understand the underlying motivation behind the U.S. Postal Service’s digital strategy: use data to make mail a much more powerful marketing and communications tool. Hard copy and digital working together to make each other better. So what if the Postal Service is a little late to the party. At least it has showed up, which, as Woody Allen reminded us, is 80 percent of life.

 

So Trendy

“It’s tough to make predictions, especially about the future.” That Yogi Berra-ism holds true for industry trends as well. Yet predictions are important because businesses, and the infrastructures that support them, need to be prepared to change as the market and technology dictate. They especially need to be prepared for that potential future blockbuster change.  

 

Scanning the Horizon

Same-day delivery. On-demand delivery. Customer control. Dynamic routing. These are just a few features that have made package delivery a booming and competitive industry. Some might even argue it’s a downright sexy one.

To get to the bells and whistles, however, you need a solid foundation. All of those innovations depend on accurate tracking. And tracking starts with scanning. Customers expect to be able to track their orders as soon as they have checked out online. So complete tracking and tracing is essential.

 

Deep Cuts

No pain no gain. The U.S. Postal Service has reduced spending over the past decade but it has come with a downside, notably a reduction in service. Over the past decade the Postal Service has reduced labor costs by $10 billion, improved productivity, and generally reined in spending.

 

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    I mailed small envelopes to four friends, they all had cards and a small phone charm in them. 3 people have received their envelopes all with the sides slit open. One person had all the contents...
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    Please approve an Alzheimer's semi-postal stamp. This disease affects more people than breast cancer and prostrate cancer combined and the issue of this stamp would be a valuable tool in both...

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