Direct mail has an important role to play in a changing marketing landscape, our recent report finds. In a series of focus groups and online surveys, marketers identified direct mail’s particular value as its ability to stand out from the many advertisements people see and hear daily.
We didn’t create our blog just to use the catchy name, Pushing the Envelope. We did it to inform and engage stakeholders about our work, particularly our audits and white papers, and the occasional topical issue.
That work, by the way, is rooted in our mission of ensuring efficiency,...Read More