The U.S. Postal Service uses a variety of strategies and media – including direct mail, television, radio, and sponsorships – to advertise, market, and promote its products and services. These efforts also help to build brand awareness for the Postal Service. Some campaigns have succeeded, such as the Priority Mail Flat Rate box campaign, “If it fits, it ships®.” Other efforts have been less successful.
Americans are a mobile bunch. Last year, the U.S. Postal Service processed nearly 37 million change of address (COA) requests, with most of them (20.6 million) submitted as hardcopy requests.
With COA service, residential and business customers can have their mail forwarded to a new...Read More