This is the time of year when retailers, nonprofit organizations, and other mailers step up their holiday advertising mailing campaigns. Volume spikes in this period, known as the fall mailing season, which then gives way to the even-busier holiday mailing season, when personal correspondence and packages spike. The U.S. Postal Service makes most of its money for the year in the period between Labor Day and Christmas.
It has been a dozen years since the U.S. Postal Service introduced the Intelligent Mail barcode (IMb) to sort and track individual letters, cards, and flats. In many ways, the IMb has lived up to its early promise of many tools in a single barcode.
A series of 65 vertical bars carrying 31...Read More