The U.S. Postal Service uses a variety of strategies and media – including direct mail, television, radio, and sponsorships – to advertise, market, and promote its products and services. These efforts also help to build brand awareness for the Postal Service. Some campaigns have succeeded, such as the Priority Mail Flat Rate box campaign, “If it fits, it ships®.” Other efforts have been less successful.
This year marks the 40th anniversary of the Inspector General Act of 1978, but the concept of oversight goes all the way back to the country’s founding when General George Washington adopted a European practice by...Read More