This holiday season many of us will find ourselves rushing from one errand to the next, often visiting a variety of stores to accomplish all of our tasks. Wouldn’t “one-stop shopping” be easier? Wouldn’t it be nice to get everything from shopping to wrapping to shipping taken care of in a single trip? Locations offering a multitude of services potentially increase foot traffic because of the convenience they offer. They also create opportunities for the company to sell more products and services to its customers.
Twenty years ago, when professional sporting teams started selling naming rights to their stadiums and arenas, many purists called it a low point in the commercialization of sports. But today, the number of arenas and ballparks not named after a corporate sponsor is small. For revenue-seeking team owners, it is just too hard to pass up the money that comes with selling your stadiums’ name. Strategy, business development and marketing all play huge factors in naming-rights deals, with top prices for these deals reaching about half a billion dollars, according to Sports Business Journal.
The historic election of 2012 is over. Whether your candidate won or lost, you can feel confident that the American electoral process, a model for the free world, worked as the Founding Fathers intended – even if they never could have imagined spending billions of dollars on an election.
However, many citizens complained about the long lines at polling places and the unreasonable wait times. The wait times seemed to range from 30 minutes to several hours. In some cases, voters abandoned the polls altogether after a lengthy wait.
As one of the most hotly contested election campaigns in years comes to a close tomorrow, the media is filled with campaign ads. Whether in the morning newspaper, through social media websites, or during commercial breaks on television, we hear constantly about various candidates and ballot referenda. The mailbox is no exception -- direct mail continues to be a widely used political advertising strategy.
With so much technology at their fingertips, customers now want and expect complete visibility of their mail, from entry to delivery. The Intelligent Mail barcode (IMb) program has helped to bring total visibility closer to reality, and other technologies, such as radio frequency identification (RFID) and global positioning system (GPS) tracking, can fill the gaps. Complete visibility of mail provides real-time information about mail to customers and the U.S. Postal Service, including service performance data.