Maximizing the Postal Service’s Mobile Presence

Mobile technology is one of the world’s fastest growing industries. “Mobile” includes multiple devices (cell phones, smartphones, and tablet computers) and platforms (text messaging, applications — or “apps” — and mobile Internet). With all of these new communication avenues available to customers, the U.S. Postal Service must ask whether it is keeping up with the rapid expansion of this market.


Neighborhood Mail and the Future of the Postal Service

Advertising mail is a core product for the U.S. Postal Service. It is an important way for businesses to reach their customers, but many local small businesses and others underuse or avoid advertising mail. The rules, rates, and regulations can be complex and confusing. For saturation mailings, simplified addressing allows businesses to use a simple “Postal Customer” address instead of a full street address.


It’s a Small World, After All

Globalization is not a new phenomenon. Throughout history, people sought better ways to correspond and trade over great distances. In recent times, a number of key forces emerged to fuel globalization. Perhaps most important, technological advancement like the internet, personal computers, mobile devices, and global positioning systems (GPS) energized globalization at an unprecedented pace by facilitating instant information transmission, regardless of distance, at a decreasing cost. The result was a dramatically changed business environment.


Should the Postal Service Use the Internet to Meet its Service Obligations?

President Obama’s State of the Union address in January included the announcement of the National Wireless Initiative, which would expand wireless broadband coverage to 98 percent of the population within 5 years. With that large percentage of the population on the verge of being wired, could such a network be leveraged by the U.S. Postal Service to modernize its obligation to deliver mail to every household in America?



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