If you are even remotely digitally hip, you probably know that “big data” is a hot topic. But it is far from a mere fad. Big data — which refers to large, complex datasets combined with sophisticated, powerful analytics — has definitely been having a big impact on not just scientific research capabilities, but commercial activity as well. Amazon, Walmart, and eBay are just a few businesses using big data to better target products and services to consumers.
It has been a dozen years since the U.S. Postal Service introduced the Intelligent Mail barcode (IMb) to sort and track individual letters, cards, and flats. In many ways, the IMb has lived up to its early promise of many tools in a single barcode.
A series of 65 vertical bars carrying 31...Read More