Every Door Direct Mail: Coming to a TV Near You

Following the success of the Priority Mail ® Flat Rate Box® advertising campaign, the U.S. Postal Service has decided to use the “If it fits, it ships” letter carrier (actor and comedian Mike Bradecich) as the public face for one of its newest products, Every Door Direct Mail (EDDM). The campaign’s new tag line, “Every home, every address, every time” describes the new product’s main advantage: small businesses can target every address in their local area without having to provide every name and address.

 

Who Are You?

When online, how do you know who you’re really communicating with? Does that affect your shopping or banking habits? Do you know people who don’t use the Internet much because they are afraid of identity theft?

The latest statistics from a Pew Research Center study demonstrate the pull of the Internet:

•80 percent of Americans are users, whether through personal computer, tablet, or smartphone;
•many of those users do not conduct any kind of commerce;
•30 percent have not made a purchase online;
•and 40 percent do not bank online.

 

Is Low Tech the Way to Go?

Though there has been a steady decline of customers’ usage of First-Class Mail™ over the last decade, writing and sending letters through the U.S. mail used to be very popular ways of letting someone know you cared. For example, many of us remember when we were kids waiting anxiously for the delivery of the mail to see whether that special birthday present from Grandma and Granddad had arrived. And, with sincere gratitude, many of us remember penning a letter to Grandma and Granddad, thanking them for that special birthday present.

 

2050 Dreaming

Do you ever wonder about the future? Will flying cars ever arrive? Are video phones here at last? Will the end of paper finally come?

Businesses can greatly benefit from knowing a little about future possibilities. At a time of great social and technological transition, understanding what might lie ahead can help businesses – like the Postal Service - prepare themselves to adapt.

 

Semipostal Stamps: Fundraisers for Charities and New Revenue Streams

Semipostal stamps are nothing new. They have been used worldwide for over a century and here in the United States since 1998. The cost of these stamps includes a surcharge to raise funds for various charities or causes. When semipostal stamps were first introduced in the U.S., critics felt issuing these stamps would be wasteful because no one would pay extra for a stamp. However, these stamps turned out to be a successful fundraising tool. Although the additional surcharge does not directly increase the U.S.

 

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