Direct mail has an important role to play in a changing marketing landscape, our recent report finds. In a series of focus groups and online surveys, marketers identified direct mail’s particular value as its ability to stand out from the many advertisements people see and hear daily.
Two times a year, we publish a report of our work and activities for a just-ended six-month period. This Semiannual Report to Congress (or SARC, as we affectionately call it) is required by law, but it’s also a chance for us to share our record of work with our many stakeholders.
The work...Read More