Your Ads – and Yours Alone

Wouldn’t it be nice to receive only the advertising mail that interests you? Information about products and services you like or want to learn about, and nothing else? And wouldn’t it be nice for advertisers to know more about what recipients think about their ads? Is an offer appealing, but the timing is not right, or is a recipient completely uninterested?

 

It’s a Bird, It’s a Plane, It’s . . . Your Package?!?

Today’s consumers are a demanding bunch – expecting to get what they want precisely when and where they want it.

These changing expectations are putting the pressure on both brick and mortar retailers as well as online retailers. Pressure grows to deliver goods faster, cheaper, and with more flexibility. Now, customers expect free shipping and overnight delivery or, in some cities, same-day delivery.

It seems same-day delivery might not be fast enough for some. Amazon.com is toying with the idea of delivering packages within 30 minutes – via drone.

 

Will Harry Cast a Spell on Young Stamp Collectors?

Young or old Elvis? That was the question 20 years ago when the U.S. Postal Service considered artwork for the Elvis stamp. The Postal Service put the vote to the public and controversy soon followed. Members of Congress debated the worthiness of an Elvis stamp, then-presidential candidate Bill Clinton weighed in, and the whole thing became fodder for cartoonists and late-night comedians, according to the National Postal Museum.

Elvis Mania paid off and the Elvis stamp went on to become the most popular U.S. commemorative stamp of all time.

 

Not All Flat Rates are Equal - - Even if They Look Like it

Imitation is the sincerest form of flattery, they say. Maybe so. It’s just not usually FedEx that is doing the imitating or the flattering. But with its new “simple and predictable” flat rate shipping option, FedEx seems to be trying to look like the U.S. Postal Service in one particular way.

The FedEx One Rate bears more than passing resemblance to the popular Priority Mail Flat Rate, suggesting FedEx is shifting strategy to become more aggressive in the light-weight retail package segment it once largely ceded to the Postal Service.

 

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Recent Comments

  • 13 hours 41 min ago
    I completely removed my mailbox from my house because of two reasons: to cut down on the amount of junk mail I receive, and to be ensured that any sensitive mail I receive at my Post Office box is...
  • 16 hours 13 min ago
    I'm a clerk in a small town and we have regular costomers. They are tired of hearing the upsell speach when they come in everyday to mail a pkg or letter. Oh And the online survey speech!...

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