B2C Growing Pains

As an online shopper, the world is your oyster. You can pretty much order anything from nearly anywhere in the world for delivery to your home, or in some cases, to wherever you direct the package. And increasingly, consumers are getting these deliveries at a reasonable cost and with plenty of visibility along the way.

 

Getting Inside the Customer’s Head

Aristotle’s tried and true rhetorical method might just be a successful formula for advertising, too. Tell them what you are going to tell them; tell them; and then tell them what you told them.

With advertising it seems, hitting people more than once – and via the same medium –yields the strongest results. Most notable, however, is that doubling down on a physical advertisement appears to be the best approach, according to our recent white paper, The Brain’s Response to Ad Sequencing

 

Certainty Beats Speed

Knowing exactly where your package is and when it will arrive has the edge over how long it will take when it comes to what consumers want in cross-border delivery of online orders. That’s one of the key findings of the most recent survey from the International Post Corporation (IPC) on cross-border ecommerce shopping.

 

Oops, They Did It Again

Goodbye paper statements…again. Two years after reinstating paper statements amid a firestorm of criticism for having ended them, the Social Security Administration is again pulling back on mailed statements. In a recent blog post, the agency announced it would mail fewer statements this year to reduce costs by as much as $11.3 million. Only individuals 60 years of age and older who aren’t receiving benefits and don’t have an online account will get paper statements, which provide information on a person’s earnings, estimated benefits, and contributions. 

 

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Recent Comments

  • 1 day 4 hours ago
    I sent a money order, on the second day. I am scared that they may take the money order but say they received my package. can I get proof of delivery by signature?
  • 1 day 20 hours ago
    A few years ago I had a tracked parcel that was lost and insured and it was never found nor did I get reimbursed on the insurance and the lost package was an expensive briefcase with items totaling...

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