B2C Growing Pains

As an online shopper, the world is your oyster. You can pretty much order anything from nearly anywhere in the world for delivery to your home, or in some cases, to wherever you direct the package. And increasingly, consumers are getting these deliveries at a reasonable cost and with plenty of visibility along the way.

 

Getting Inside the Customer’s Head

Aristotle’s tried and true rhetorical method might just be a successful formula for advertising, too. Tell them what you are going to tell them; tell them; and then tell them what you told them.

With advertising it seems, hitting people more than once – and via the same medium –yields the strongest results. Most notable, however, is that doubling down on a physical advertisement appears to be the best approach, according to our recent white paper, The Brain’s Response to Ad Sequencing

 

Certainty Beats Speed

Knowing exactly where your package is and when it will arrive has the edge over how long it will take when it comes to what consumers want in cross-border delivery of online orders. That’s one of the key findings of the most recent survey from the International Post Corporation (IPC) on cross-border ecommerce shopping.

 

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Recent Comments

  • 20 hours 25 min ago
    Need smaller routes on Sunday 4 hours routes would be better. Having to wait for all manifests kills productivity Static delivery is 120% better than Dynamic. Yet we can’t get the boss to set up...
  • 23 hours 2 min ago
    Our office uses ptf clerks and carriers on Sundays. There are no PSE or CCA employees here. Its not cost effective in rural towns. Sundays should only be done in high level city offices, not...

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