A decade ago, we blogged for the first time – an introduction to who we are and what we do. Our Pushing the Envelope blog was our first launch into social media space. We designed it to engage stakeholders about our work, and about the broader issues affecting the U.S. Postal Service.
Since then, we’ve posted nearly 500 blogs, redesigned our webpage a few times, and added an Audit Asks forum, as well as Facebook, Twitter, LinkedIn, and YouTube to our social media strategy.
But this blog remains a driving force in our engagement with stakeholders. Pushing the Envelope provides a quick, accessible overview of an audit report, white paper, or current event, and then solicits comments from stakeholders. The comments often provide insights and ideas for future work, or even areas where our Office of Investigations needs to get involved.
We don’t measure a blog’s success solely by the number of comments it gets, as the blog provides content for our other social media platforms. A seemingly quiet blog topic can explode on Facebook or Twitter. But comments are a pretty good indicator of a blog’s popularity. Looking back over the past decade, a few topics really seemed to resonate with readers. Like stamps. Our blog on semipostal stamps (Putting a Stamp on a Good Cause) and one on the 1918 Inverted Jenny stamp (Jenny Come Lately) have 423 comments and 383 comments, respectively.
Other popular blogs, which continue to get comments even years after they posted:
- Your Experience With the Customer Experience, from April 2013, 888 comments
- Brainstorm Ideas to Help the Postal Service, from July 2009, 570 comments
- The Changing Change of Address System, from December 2009, 477 comments
As we toast our 10th anniversary, we hope you will continue to share your insights, ideas, issues, and concerns. You can start now. Comment below on what topics you would like to see us blog about.