A recent post on the blog Dead Tree Edition made an interesting observation: The once-exploding U.S. e-book sales have slowed considerably, according to R. R. Bowker, a marketing research firm targeting publishers, booksellers, and librarians. How can that be? Aren’t we on a preordained path to a digital world?
As it turns out, early buyers of tablet computers and e-readers were initially skewed toward people who read a lot. These early adopters bought more books than recent buyers because e-books generally cost less than their physical equivalents. Today, some market segments, such as textbooks, seem destined for digital dominance, while others, like children’s books have barely dented the e-book market.
The number of book shipments by mail is small compared to the shipment numbers of other postal products. However, if e-book sales are slowing down, this may mean a slowing of the diversion of book mail to digital download.
Could the same trend happen with much larger volume postal products? Will the adoption of electronic bill payments, electronic bills and statements, or, even electronic correspondence start slowing down? The answers could make a huge difference in the outlook for the Postal Service. What do you think?