on Dec 19th, 2011 in Ideas Worth Exploring | 7 comments
With mail volume decreasing, the U.S. Postal Service is coming up with new ways to reach out to potential customers. As one of the latest and most effective trends in customer outreach, more and more businesses are embracing social media outlets to engage the public. Presently, the Postal Service has a Facebook page and a Twitter account, but is the agency using them effectively? According to the Postal Technology International, September 2011 issue, effective use of social media is at the heart of many successful businesses. With so many potential customers spending time on social media websites they have become an increasingly important means of reaching people. Consumers use social media sites to seek advice from their online peers and communities about what products and services are best. Companies have the opportunity to find out what consumers are saying about them, so they can gain insight into what people want in a product or service. It is widely accepted that social media is most effective when used as a two-way communications platform, for example, when the company not only issues its messaging and listens for remarks from customers, but when the company uses the platform to respond to customers directly, engaging with them on specific issues. Also, many companies are now advertising their products and services on social media sites to tap into a group of consumers who spend a significant amount of time on the Internet. How can the Postal Service use social media to increase its customer base and revenue? This blog is hosted by the OIG's Network Processing team.


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I think further advertising on Facebook, etc. needs to be approached carefully in order to avoid becoming... shall we say "unintentionally humorous?"

Agree with you my dear.

I'm confused here. To the best of my knowledge, this organization has lost an average of $ X.X Billion Dollars in every fiscal quarter, with the exception of (2) two for the past 60 months!
And, you are suggesting there does not already exist, right now, at L'Enfant Plaza, a strategy, to deploy social media within the next eight quarters, in every USPS retail footprint, you're on the ropes!
And so, in my humble opinion, you can throw in the towel! Because, like
the Phone Booth, you'll disappear soon.


"The nation's largest wireless company is instituting a $2 "convenience charge" for those customers who make one-time bill payments using a debit or credit card, either online or by telephone. The fee will go into effect on Jan. 15."

CNN Money via postalnews.com

Under the revised ASM social media policy effective October 20, 2011, I'm no longer able to comment on the dangerous practice of overloading LLVs with too many sequenced bundles of mail. I'm also not allowed to comment on how reaching for mail in a vehicle increases the likelihood of another preventable fatal accident. As Chief Risk Officer (Safety Depends on Me!) I feel it's my duty to report my concerns, so I'll link to this page from Twitter if this comment is approved. Thank you OIG.

It's a qualified "no". Maybe the USPS shouldn't "advertise" on Facebook and Twitter, but should use social media for research. First thing, go get The ARF Listening Playbook by Steve Rappaport of the Advertising Research Foundation. It shows companies how to listen and find new ideas about consumers, businesses, products....

I would like to believe the USPS can endure;in the spirit of the Pony Express; though an email is free and arrives on time, every time, the USPS needs to be as or nearly, innovative as to evolve with technologies; perhaps as a e-weigh station/notary public, verifying important e-documents under federal legal(criminal guidelines),. Just one of many thoughts.