According to the Postal Service, greater use of electronic communication continues to drive customers away from using First-Class Mail®. Instead of buying stamps, many customers pay bills online, send ‘e-invitations’ to friends and family, and simply press “Send” when they want to communicate. These shifting customer habits will continue to speed the migration away from traditional First-Class Mail. According to the Postal Service, First-Class Mail has dropped 25 percent and single-piece First-Class Mail – letters bearing postal stamps – has declined 36 percent in the past 5 years.
Often when you make a charitable donation in response to a direct mail campaign, you’re asked to put a stamp on the prepaid envelope. It’s another way to help the organization save on costs. And for a nonprofit, those savings can add up.
The prepaid envelope is known as business reply...Read More