With 1 billion smartphones shipped in 2013, it’s safe to say mobile devices are the future of shopping, banking, and transactions – if not everything. Retailers and technology companies certainly agree, as they race to provide consumers with the ideal mobile payment system.
Before the holidays, Apple unveiled Apple Pay, a wireless payment system. Thanks to near-field communication technology, Apple Pay lets owners of the newest Apple phones and products pay for goods by scanning their phones on a payment terminal. The Apple Pay account links to a customer’s credit or debit card.
The company has teamed up with a number of major credit card companies and banks, and therein lies the first potential limitation to the system’s success. Users must have a debit or credit card with one of the approved partners. And they must own a newer Apple device.
Moreover, some retailers aren’t accepting Apple Pay, including CVS and Rite Aid. Why? Possibly because they – along with Target, Walmart, and others – are developing their own mobile wallet and payment system that would avoid swipe fees and other transaction fees retailers pay to credit card companies. Google Wallet is another option in the mobile payment market, but it, too, only works on newer devices and users still need to link the app to a credit card. This might just be the biggest obstacle of all – developing a mobile wallet that offers consumers more value and ease than just pulling out a credit card.
Finally, security of data and access to consumer data remain key elements. Do mobile payment solutions protect a consumer’s bank account and credit data? And who has access to the valuable consumer data?
Still, experts expect mobile payment systems to eventually flourish. Indeed, The Guardian recently suggested the Postal Service “could serve as the backbone” for a new payment system by incorporating a mobile payment app into a basic financial services offering.
What do you think? Is there a role for the Postal Service in mobile payment apps? Or is this an area best served by the private sector?