As we celebrate our sixth year of blogging, you might think we’ve covered it all. Surely we’ve hit on every postal topic and angle there is, right? Well apparently not. We have a backlog of issues we want to share and people keep giving us excellent insights and feedback.
Over the years we’ve noticed that, every once in a while, one of our blogs really strikes a chord with our stakeholders. This past year, we had a few of those moments. The first was our blog on the Harry Potter stamp (Will Harry Potter Cast a Spell on Young Stamp Collectors?). We knew the stamp’s release was controversial. But 226 comments? And more than 57,000 views? Stakeholders care a lot about postage stamps, and social media let them express their sentiments. Other blogs that generated heavy commentary were Network Consolidation Reboot (with a record-setting poll response of over 3,700) and The Road to a New Delivery Fleet, with many of the comments coming from current or retired postal workers. This reinforced one of our earliest blogging insights: Postal workers are passionate about the Postal Service, and they have a lot of good ideas to share.
However, comments alone don’t measure a blog’s impact. Readership is another good indicator of whether a blog topic resonates with stakeholders. We were surprised to discover that sometimes the blogs with the fewest comments actually got the most views. Our blog asking about the role of a chief innovation officer (The Innovation Unit Dilemma) topped more than 23,000 reads, as did our blogs on the Postal Service’s deal with Amazon to deliver on Sundays (No More Day of Rest for Postal Package Delivery) and on same-day delivery (If You Build It, They Will Come. Maybe)
Finally, we are finding that the blog isn’t the only place where the action is. Facebook and Twitter continue to see a lot of activity. For example, our blog on the Social Security Administration’s return to paper statements lit up on Facebook even though it generated only a handful of blog comments.
We mention all of this not to toot our own horn, but to remind stakeholders that this blog serves as an important tool to engage with you on issues that affect the Postal Service. Your input matters to us and informs our work. As we toast our 6-year anniversary, we hope you will continue to share your insights, ideas, issues, and concerns.
What topics would you like to see covered in a blog?