What do you want from your Postal Service? It’s a simple question, yet it is probably one that few citizens have pondered – even as our nation’s policymakers consider how best to reform the U.S. Postal Service. The voice of the American public has largely been absent from the debate about what role the Postal Service should play in meeting modern communications needs.
Aristotle’s tried and true rhetorical method might just be a successful formula for advertising, too. Tell them what you are going to tell them; tell them; and then tell them what you told them.
With advertising it seems, hitting people more than once – and via the same medium –yields the...Read More