Sustainability and the Triple Bottom Line

As Kermit the Frog sang, it’s not easy being green. Well, Kermit, try achieving corporate sustainability. It’s more than just “going green.” It generally means giving consideration to the environmental, economic, and social impact of a company's business practices.

While it’s not necessarily easy, it’s the responsible thing to do. It’s also good business as more consumers demand that companies be good stewards and corporate citizens. And that includes the Postal Service.

 

Social Media and Expectations

How many times have you checked your Facebook page today? Twitter? Or maybe you’re an Instagram person. Social media is a big part of many people’s lives, and it’s also becoming a common way for customers to contact the U.S. Postal Service.

Customers might use Facebook, Twitter, or Instagram to comment on a particular retail experience, seek information on a product or service, or ask USPS to respond to complaints and questions. Collectively, the Postal Service’s social media accounts received more than 390,000 posts in fiscal year (FY) 2016.

 

Getting Inside the Customer’s Head

Aristotle’s tried and true rhetorical method might just be a successful formula for advertising, too. Tell them what you are going to tell them; tell them; and then tell them what you told them.

With advertising it seems, hitting people more than once – and via the same medium –yields the strongest results. Most notable, however, is that doubling down on a physical advertisement appears to be the best approach, according to our recent white paper, The Brain’s Response to Ad Sequencing

 

Pages

Recent Poll

How important is free shipping when deciding whether to place an online order?

Recent Comments

Monthly Archive