There’s no such thing as a free lunch, especially in the postal world. Someone has to pay for mail to come to your door 6 days a week and for post offices to be open and accessible throughout the country.
In the sage words of Yogi Berra, “If you don’t know where you’re going, you will wind up somewhere else.” So, where does the U.S. Postal Service want to go? Well, by 2016 it hopes to end up a lot closer to solvency. And to get there, it developed the Delivering Results, Innovation, Value and Efficiency (DRIVE) management process.
The conventional wisdom on the future of print, if print has a future at all, is that old-fashioned books, magazines, and newspapers will still be around only as long as the generations that grew up with them are still around. But as older readers fade away, so will print because younger generations are all about digital communications. Or are they?
Consider some interesting recent developments and facts: