Is the U.S. Postal Service a business or a public service organization? Well, it’s actually both, and those overlapping – and sometimes conflicting – obligations have created major challenges for the agency over the years.
Aristotle’s tried and true rhetorical method might just be a successful formula for advertising, too. Tell them what you are going to tell them; tell them; and then tell them what you told them.
With advertising it seems, hitting people more than once – and via the same medium –yields the...Read More