Getting Inside the Customer’s Head

Aristotle’s tried and true rhetorical method might just be a successful formula for advertising, too. Tell them what you are going to tell them; tell them; and then tell them what you told them.

With advertising it seems, hitting people more than once – and via the same medium –yields the strongest results. Most notable, however, is that doubling down on a physical advertisement appears to be the best approach, according to our recent white paper, The Brain’s Response to Ad Sequencing

 

Oops, They Did It Again

Goodbye paper statements…again. Two years after reinstating paper statements amid a firestorm of criticism for having ended them, the Social Security Administration is again pulling back on mailed statements. In a recent blog post, the agency announced it would mail fewer statements this year to reduce costs by as much as $11.3 million. Only individuals 60 years of age and older who aren’t receiving benefits and don’t have an online account will get paper statements, which provide information on a person’s earnings, estimated benefits, and contributions. 

 
Governance Blog Image

And Then There Were None

On December 8, the U.S. Postal Service Board of Governors Chairman James Bilbray served his final day. The board is now without any independent governors for the first time since the Postal Reorganization Act of 1970 created the governing body, which operates much like a corporate board providing strategic direction to the Postal Service.

While Postmaster General Megan Brennan and Deputy Postmaster General Ron Stroman serve on the Board of Governors, the board is also made up of nine independent governors appointed by the president and approved by the Senate.

 

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