The $3.6 Billion Dollar Brand

The sometimes elusive concept of “brand” is very real and useful to businesses and organizations of all kinds and sizes. A brand encompasses an array of tangible and intangible elements, from a company’s name and logo to consumers’ expectations of a particular product or service. For instance, the names and logos of Mercedes Benz and Lexus usually make people think of reliable, well-built, luxury cars. Wal-Mart and Target are most often associated with large inventories of everyday goods at discounted prices.

 

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  • 2 days 15 hours ago
    The Schaumburg post office on Schaumburg Rd in Schaumburg Illinois looks run down. The post office has a prominent location, and it stands out, but not in a good way. Schaumburg is a beautiful...
  • 2 days 16 hours ago
    Ouch,no one cares..but US. Those who work in the trenches,while those who work in their ivory towers,,crunch numbers,then ordering us,claiming the job can be completed,,in sucu&,such of time. H...

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