The U.S. Postal Service is going Hollywood in its latest marketing effort – a new partnership with Sony Pictures as it rolls out the promotion of “The Amazing Spider-Man 2.” This co-branding and multi-channel marketing push for Priority Mail seem to be catching the attention of consumers, even if scaring off arachnophobic philatelists in the process.
Mail collection boxes are practically as American as apple pie. They also seem to be disappearing as quickly as mom’s homemade apple pie.
Nationally, the number of collection boxes declined by more than 12,000 in the past 5 years. Some customers have complained the U.S. Postal Service...Read More