Spinning a Multi-Channel Web

The U.S. Postal Service is going Hollywood in its latest marketing effort – a new partnership with Sony Pictures as it rolls out the promotion of “The Amazing Spider-Man 2.” This co-branding and multi-channel marketing push for Priority Mail seem to be catching the attention of consumers, even if scaring off arachnophobic philatelists in the process.

 

How do you order stamps?

Love ‘em, hate ‘em or feel indifferent, stamps are certainly getting their 15 minutes of fame. Not only are the latest stamp releases creating major buzz (think Harry Potter and Jimi Hendrix) but alternatives to buying stamps at Post Office counters – such as online and retail partners – are gaining in popularity.

 

Serving up Self Service

Postal customers took fewer trips to the Post Office this past holiday season but that doesn’t mean they spent less on postal products. They just conducted more business through alternative channels, such as online at USPS.com and self-service kiosks. Over the 2013 holiday season, transactions at brick-and-mortar post offices were down 8 percent compared to last year, but transactions through alternative access were up 17 percent, postal officials reported.

 

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  • 22 hours 39 min ago
    Scanning has improved business for USPS from FedEx and UPS. Cutting corners to scan before or after the delivery point will lose business. Need Trust. The customer is paying for a service and...
  • 23 hours 51 min ago
    Lisa, I don't think you work for the USPS. If you did you wouldn't have made the accusation that the carrier is falsely scanning your packages as delivered. You would KNOW that it'...

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