It’s been more than 3 years since the U.S. Postal Service changed its rules on postage stamps, ending its long-standing tradition that people on stamps had to be deceased. At the time of the announcement, the Postal Service said it would consider stamps for acclaimed American musicians, sports stars, writers, artists, and other nationally known figures.
There’s an adage in business that it’s cheaper and easier to retain existing customers than to find new ones. It’s been estimated that it costs five times as much to acquire a new customer than to retain ones. This explains why businesses work so hard to keep customers happy.
Mere ink-on-paper advertisements are so last week. Cutting-edge ads, including direct mail, involve interactive features that were once limited to slick websites. How about something the size of a postcard that uses radio waves to send detailed product information to your smartphone and lets you to buy the minute you want to? Or a piece of mail that has an embedded, paper-thin video screen that you can control?