The U.S. Postal Service is going Hollywood in its latest marketing effort – a new partnership with Sony Pictures as it rolls out the promotion of “The Amazing Spider-Man 2.” This co-branding and multi-channel marketing push for Priority Mail seem to be catching the attention of consumers, even if scaring off arachnophobic philatelists in the process.
Who doesn’t like finding a package they ordered online on their doorstep at an unexpected time, like, say, late in the evening just before you turn out the porch light for the night?
Consumers have come to expect quick delivery of parcels, often at odd hours of the day. This new paradigm...Read More