If your favorite catalog looks more like the Sports Illustrated swimsuit edition or even an issue of Life magazine, there’s a good reason. These high-end photo displays and glossy spreads help retailers sell products online. Retailers are pouring more money into catalog design, including expensive photo shoots, because they find this drives online and in-store sales. Catalogs and other hard copy advertising act as bait to lure the customer into online or brick-and-mortar shopping.
There’s no denying it: Looks matter. Appearance creates a first impression that is hard to erase. And when you’re talking about postal retail facilities, how they look is essential to the U.S. Postal Service’s business.
Unfortunately, too many retail facilities have fallen into disrepair...Read More