Love ‘em, hate ‘em or feel indifferent, stamps are certainly getting their 15 minutes of fame. Not only are the latest stamp releases creating major buzz (think Harry Potter and Jimi Hendrix) but alternatives to buying stamps at Post Office counters – such as online and retail partners – are gaining in popularity.
Postal customers took fewer trips to the Post Office this past holiday season but that doesn’t mean they spent less on postal products. They just conducted more business through alternative channels, such as online at USPS.com and self-service kiosks. Over the 2013 holiday season, transactions at brick-and-mortar post offices were down 8 percent compared to last year, but transactions through alternative access were up 17 percent, postal officials reported.
Most postal pundits agree the U.S. Postal Service can’t cut its way to prosperity. It needs to generate new revenue to succeed over the long run. But whose job is it to sell the steak as well as the sizzle? The postmaster general? The Postal Service sales staff? Postmasters, clerks, carriers? Yes, yes, and yes. It would seem everyone has a role to play in reaching out to potential new customers.