Have you received ad mail with digital technology included?

Mere ink-on-paper advertisements are so last week. Cutting-edge ads, including direct mail, involve interactive features that were once limited to slick websites. How about something the size of a postcard that uses radio waves to send detailed product information to your smartphone and lets you to buy the minute you want to? Or a piece of mail that has an embedded, paper-thin video screen that you can control?

 

Opportunity Knocks

The aptly named Business Service Network (BSN) is charged with servicing the U.S. Postal Service’s 23,000 largest customers by addressing service issues, answering questions, and fulfilling other requests. Given the annual postal spend of this customer group – almost $38 billion in fiscal year 2013 alone – it clearly behooves the Postal Service to keep these customers happy.

 

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Recent Comments

  • 10 hours 54 min ago
    Thank you for your message. The OIG is an independent agency of the Postal Service and day-to-day mail delivery issues are outside of our jurisdiction. If you have not already done so, please try...
  • 11 hours 57 min ago
    Bell Gardens, CA 90201 post office. My media mail package, destined for San Diego, CA, arrived at Bell Gardens on 6-11 and remained there until 6-26. No reason. Called all morning. Does not...

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