The $3.6 Billion Dollar Brand

The sometimes elusive concept of “brand” is very real and useful to businesses and organizations of all kinds and sizes. A brand encompasses an array of tangible and intangible elements, from a company’s name and logo to consumers’ expectations of a particular product or service. For instance, the names and logos of Mercedes Benz and Lexus usually make people think of reliable, well-built, luxury cars. Wal-Mart and Target are most often associated with large inventories of everyday goods at discounted prices.

 

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  • 12 hours 18 min ago
    I feel ya' Kelly. Ive been on an Aux route for 16 years. Thought I was the only crazy one for sticking around this long. Glad to know there are others out there. But, it is also a shame. We now...
  • 12 hours 18 min ago
    Sent a box with Christmas gifts on 12/12 and as of today 1/17 no emails stating what happened to the box. That's sad my grandson ended up with no gifts. Also bought a smart watch on 1/4 and is...

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