The sometimes elusive concept of “brand” is very real and useful to businesses and organizations of all kinds and sizes. A brand encompasses an array of tangible and intangible elements, from a company’s name and logo to consumers’ expectations of a particular product or service. For instance, the names and logos of Mercedes Benz and Lexus usually make people think of reliable, well-built, luxury cars. Wal-Mart and Target are most often associated with large inventories of everyday goods at discounted prices.
With many lengthy disputes that are eventually settled, differences between parties sometimes linger. That seems to be the case with the 40-year-old dispute between Postal Service management and labor over the number of hours a postmaster or supervisor can spend performing work typically...Read More