The sometimes elusive concept of “brand” is very real and useful to businesses and organizations of all kinds and sizes. A brand encompasses an array of tangible and intangible elements, from a company’s name and logo to consumers’ expectations of a particular product or service. For instance, the names and logos of Mercedes Benz and Lexus usually make people think of reliable, well-built, luxury cars. Wal-Mart and Target are most often associated with large inventories of everyday goods at discounted prices.
If you are a regular visitor to our blog or any part of our website, you are probably familiar with our mission: to ensure efficiency, accountability, and integrity in the U.S. Postal Service. Our work also helps to maintain confidence in the postal system and to improve the Postal Service’s...Read More