Have you received ad mail with digital technology included?

Mere ink-on-paper advertisements are so last week. Cutting-edge ads, including direct mail, involve interactive features that were once limited to slick websites. How about something the size of a postcard that uses radio waves to send detailed product information to your smartphone and lets you to buy the minute you want to? Or a piece of mail that has an embedded, paper-thin video screen that you can control?


Opportunity Knocks

The aptly named Business Service Network (BSN) is charged with servicing the U.S. Postal Service’s 23,000 largest customers by addressing service issues, answering questions, and fulfilling other requests. Given the annual postal spend of this customer group – almost $38 billion in fiscal year 2013 alone – it clearly behooves the Postal Service to keep these customers happy.


Have you ever used a 3D printer?

It’s no secret what the advent of digital technology has done to mail volume, particularly First-Class Mail. But there’s an emerging digital technology catching hold that could be a boon to the U.S. Postal Service. It’s called 3D printing, and it’s expected to increase the number of lightweight parcels, a segment of the parcel market where the Postal Service excels.



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Recent Comments

  • 7 hours 46 min ago
    We live at an RV park. They have installed postal boxes in a room and provided us with a key for our unit. However, the postman brings the mail and drops it off at the office and the park manager is...
  • 15 hours 33 sec ago
    Pay for performance?!?!?!? The SUPERVISORS LIE about the numbers so the carriers are skipping breaks and running all day so the SUPERVISORS can get paid for performance?!?!? Exactly who is doing all...

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