The sometimes elusive concept of “brand” is very real and useful to businesses and organizations of all kinds and sizes. A brand encompasses an array of tangible and intangible elements, from a company’s name and logo to consumers’ expectations of a particular product or service. For instance, the names and logos of Mercedes Benz and Lexus usually make people think of reliable, well-built, luxury cars. Wal-Mart and Target are most often associated with large inventories of everyday goods at discounted prices.
"Neither snow nor rain nor heat nor gloom of night stays these couriers from the swift completion of their appointed rounds"
Many Americans consider that phrase to be the motto of the U.S. Postal Service, showing the dedication of not only carriers, but the entire postal network to...Read More