Serving up Self Service

Postal customers took fewer trips to the Post Office this past holiday season but that doesn’t mean they spent less on postal products. They just conducted more business through alternative channels, such as online at USPS.com and self-service kiosks. Over the 2013 holiday season, transactions at brick-and-mortar post offices were down 8 percent compared to last year, but transactions through alternative access were up 17 percent, postal officials reported.

 

Selling the Mail – Whose Job Is it?

Most postal pundits agree the U.S. Postal Service can’t cut its way to prosperity. It needs to generate new revenue to succeed over the long run. But whose job is it to sell the steak as well as the sizzle? The postmaster general? The Postal Service sales staff? Postmasters, clerks, carriers? Yes, yes, and yes. It would seem everyone has a role to play in reaching out to potential new customers.

 

Sending Tidings of Good Cheer by Mail

Holiday greeting cards still outweigh e-cards in terms of sentiment and personal touch, recent surveys indicate. Even digital natives say a card in the mail evokes a stronger reaction than a text or email. Yet, each year, fewer and fewer people are sending holiday greeting cards through the mail.

 

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Recent Comments

  • 6 hours 5 min ago
    Thanks for your comments, which often inform our work. We appreciate your ideas and insights on this important topic. Please also note that general delivery/service issues should be addressed...
  • 8 hours 12 min ago
    What is up with Atlanta? Perhaps the 8PM and later deliveries are making it difficult to read the addressing? Three days out of five last week I received other people's mail. There was no...

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