Promoting the Postal Service

The U.S. Postal Service uses a variety of strategies and media – including direct mail, television, radio, and sponsorships – to advertise, market, and promote its products and services. These efforts also help to build brand awareness for the Postal Service. Some campaigns have succeeded, such as the Priority Mail Flat Rate box campaign, “If it fits, it ships®.” Other efforts have been less successful.


Your Experience with the Customer Experience

The U.S. Postal Service has a wide spectrum of customers, from businesses and organizations to every household in the United States. Balancing the needs of these customers is no small task, yet satisfying them is essential to the Postal Service’s success. With that in mind, the Postal Service has made improving the customer experience one of the key elements of its strategic goals.



Recent Comments

  • 3 days 23 hours ago
    I collect mostly foreign philatelic material, but I do collect new issue US stamps in sheet format, in coil format, postal cards and stationery, etc., all new issue items. When I heard about the...
  • 4 days 18 hours ago
    I am a stamp collector, and have been on and off for 50 years. when I began to collect again in the early seventies I started a US collection with the intention of getting up to date and then staying...

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