The $3.6 Billion Dollar Brand

The sometimes elusive concept of “brand” is very real and useful to businesses and organizations of all kinds and sizes. A brand encompasses an array of tangible and intangible elements, from a company’s name and logo to consumers’ expectations of a particular product or service. For instance, the names and logos of Mercedes Benz and Lexus usually make people think of reliable, well-built, luxury cars. Wal-Mart and Target are most often associated with large inventories of everyday goods at discounted prices.

 

Pages

Recent Poll

How many packages would you say you’ve returned in the past year?

Recent Comments

  • 1 day 16 hours ago
    Roberta I know how you must feel because I am going to the same thing but I assure you that if you file online complaint in the proper way your matter will be addressed I currently have two cases...
  • 2 days 20 hours ago
    Hello, Amber. Thanks for your message. We are an independent agency of the Postal Service and unfortunately can't help with delayed mail or packages. You can file a complaint with the Postal...

Monthly Archive