There’s an adage in business that it’s cheaper and easier to retain existing customers than to find new ones. It’s been estimated that it costs five times as much to acquire a new customer than to retain ones. This explains why businesses work so hard to keep customers happy.
It’s the week before Thanksgiving, when attention turns to travel, favorite family recipes, overeating, and, of course, package delivery.
That’s right. Cyber Monday is right around the corner and predictions put this year’s spend at roughly $3.8 billion in sales. And with an expected jump...Read More