While 2008 was not a good year for mail volume in general, one source of optimism for the future is the continued growth in mail tied to spending on political campaigns. This is spending during political campaigns on direct mail to promote candidates or issues and to raise funds. Fundraising requests can also generate single-piece First-Class Mail responses.
You have likely heard the term “big data” frequently these days. From health care to marketing to law enforcement techniques, data analytics are driving decisions and improving outcomes.
At the OIG, data analytics — which include data mining, risk assessments, and predictive analytics —...Read More